No players have publicly signed on, and the start-up super league’s name has yet to be released, but the circuit’s president, Greg Norman, unveiled important additions to the leadership team on Friday.
Sean Bratches and Ron Cross have been designated chief commercial officer and chief events officer, respectively, by Norman, who has taken over as CEO of LIV Golf Investments, the company behind the planned new circuit.
Cross has spent the last three decades working for the PGA Tour and Augusta National, where he led the club’s efforts to grow the game. Cross’ credentials from his time on the PGA Tour, where he oversaw many of the circuit’s marquee events, including the Tour Championship, World Golf Championships, and the Presidents Cup, is even more telling.
Cross stated in a statement, “To be a little part of a huge transformation in the way golf is played and enjoyed while continuing to make a great impact on the communities we play in is another dream come true for me.”
Bratches’ resume also fits the disrupter ethos of the new circuit. He helped reinvigorate Formula 1 while working for nearly 30 years at ESPN in sales and marketing.
The super-league concept is a highly held secret, but the general goal is to lure the game’s finest players to a Formal 1-style tour with both a team and individual format by offering large sums and guaranteed payouts.
